|Recently US metal band Slayer launched a branded red wine for their fans: Reign in Blood Cabernet Sauvignon!
The band's merchandising company decided to start a DTC program selling the wine directly from the fan website to any hard rock fan in the European Union. For this DTC solution, the band signed a contract with EasyWineShopper.com, the European leading wine e-commerce and e-fulfillment company.
The wine is as uncompromising as the band. After a couple of Seasons in the Abyss, it has an undisputed attitude and a soft nose of dark berry fruits with oak and spicy nuances. Fresh fruitiness, smooth tannins and well structured with subtle notes of oak, showing true Divine Intervention. Best company for the wine comes as, no surprise, enjoy it while head banging, riffing or with food, friends and great music. Reign in Wine!
The legendary rock band Kiss, who recently introduced their own wine (Zin Fire) and beer (Destroyer), will soon start selling direct to consumer to all fans in the European Union.
For this, Joakim Perani , Rewine’s CEO, signed a contract with the Dutch company EasyWIneShopper.com , an e-commerce and e-fulfilment company for the wine industry.